IDEA INTERIOR DESIGN EXPERTS & ADVISORS

Your Design Business. Better.

IDEA Interior Design Experts & Advisors™ improves core business operations for interior design professionals, fabricators & showrooms through learning & support.

ABOUT US

Created To Help Design Professionals Bring Unique Business Visions To Life

IDEA Interior Design Experts & Advisors™ was founded by a lawyer who has counseled artists, business owners and designers in the Interior Design industry since 1997. IDEA was created to help a design professional bring her/his unique business vision to life. From film to fashion, creative industries are taking steps to protect and promote original work. Designers and manufacturers need to know what steps they can take to protect their designs, their businesses, and their profits.

As more interior designers develop signature styles and product lines, protecting original design is more important than ever. Our team of seasoned experts and advisors are here to provide ideas, inspiration and resources to help your business succeed.

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EVEN SUCCESSFUL BUSINESSES HAVE CHALLENGES

Who knew client management could have such an impact on your bottom line or that marketing a design business these days is all about content and “native” story telling?

Discovering who you are as a designer, why you're in this profession, what motivates you, and what makes you unique is not always easy. Learn how to tell a compelling story about your project, collection and/or brand from the experts.

Need to improve your PR profile? Learn what design magazine editors are seeking and how you can become a resource to an editor. Learn ways to develop a compelling and memorable sales pitch so that you can walk out of that next business meeting, industry event or presentation with the deal you deserve.

BUSINESS PLANNING

Understanding the Business of Design

There’s a reason designers entered their profession, and it probably didn’t have anything to do with contracts, insurance, HR or marketing. Yet, today’s interior designer needs to be knowledgeable about all of these as well as being an expert in color, fabric, floor plans, and furniture schemes.

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SHARED LEARNING

Educational Events

IDEA Interior Design Experts & Advisors was created to provide access to classes and workshops designed specifically for the interior design industry. You’ll learn from expert instructors about the most relevant business matters designers face today and get essential insights in tools to further your own business.

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NETWORKING BY DESIGN

Succesful Business is Built on Relationships

From furnishings and material selection to interior architectural planning, many designers face challenges meeting an owner’s unique style and personality. IDEA facilitates peer networking to discover opportunities, learn new skills and share problem-solving ideas.

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